“Everything should be made as simple as possible, but not simpler.” +Albert Einstein

I like it when people keep things simple. One of my favorite items is the enso circle. A simple circle drawn with a single, broad brushstroke. It can represent many concepts in Zen such as the endless circle of birth, death and rebirth or form, infinity, and also said to represents the infinite. A simple circle drawn with a single, broad brushstroke. It is the zen artist’s signature and a moment when the mind is free to simply let the body create.

They can start from any point of the circle and can be drawn clockwise or anti-clockwise. Ensō are imperfect like the people who drawn them. They can be drawn in one stroke or several. The darkness or colour of the ink can vary or fade as the circle is completed.

This simplicity is something that I try to work into the way that I work. I find it works best in meetings when you tear our all of the jargon and get straight to the point. What I do helps make people grow their businesses, hire new employees and will over time rebuild Dayton. To me it’s that simple in my mind.

For you and your business, what are goals and objectives that drive you and your mission? Are you making that as brutally simple as possible to your clients and customers? Perhaps it is even worth looking into how you’re purchase cycle works.

This is stemming out of a conversation I had early this week. I was asked to review a website and it was particularly dated, but the nail in the coffin for me was that it was an ecommerce site that was difficult to navigate. Why on earth would you ever make it hard for people to give you money?

I honestly hope that whoever is reading this will look into how you can make things brutally simple at your business. Where’s the corporate BS? Get rid of it!

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